Why Hire a Coach?
No one "needs" a coach. But people are certainly hiring
them. Perhaps the answer to this question is best explained by an article by
Carol Smith, Los Angeles Times, 5/20/96 :
"The reasons people use coaches are varied. Chief
executives frequently look for coaches to serve as objective sounding
boards. A university professor torn between teaching and publishing
responsibilities used a coach to help her figure out how to prioritize her
work life. A few companies have hired coaches to help executives smooth out
relationships with employees. Many independent business owners seek out
coaches to keep them on track as they build their businesses."
"A coach may be the
guardian angel you need to rev up your career" MONEY Magazine
"Coaching is the number two
growth industry right behind IT (Information Technology) jobs, and it's the
number one home-based
profession." Start-Ups Magazine
"Across corporate America, coaching sessions at many companies have
become as routine for executives as budget forecasts and quota
meetings." INVESTORS BUSINESS DAILY
"Executive coaches are not for the meek. They’re for people who value
unambiguous feedback. All coaches have one thing in common, it’s that they
are ruthlessly results-oriented." FAST COMPANY Magazine
"I absolutely believe that people, unless coached,
never reach their full potential"--Bob Nardelli, CEO, Home Depot
"I
never cease to be amazed at the power of the coaching process to draw out
the skills or talent that was previously hidden within an individual, and
which invariably finds a way to solve a problem previously thought
unsolvable,"
John Russell, Managing Director, Harley-Davidson Europe Ltd.
"Asked
for a conservative estimate of the monetary payoff from the coaching they
got, these managers described an average return of more than $100,000, or
about six times what the coaching had cost their companies."
Fortune, 2/19/01, "Executive Coaching -- With Returns a CFO
Could Love"
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